About Us

The Active&Fit Direct^TM program is a flexible and affordable fitness program designed to let you work out your way, with discounted gym membership options, discounts on top health and fitness brands, and more. The program is available to millions of eligible members nationwide through employers, health plans, and benefit hubs.

For $28/month¹, choose from over 12,800+ gyms nationwide, with no long-term contracts or annual fees. Plus, you can switch gyms and cancel with ease.

A membership with the Active&Fit Direct program may also include:

• 10,200+ premium exercise studios with 20% - 70% discounts at most locations
• Join multiple gyms and get a $5 discount on each additional membership²
• Exclusive savings of 10% - 50% off top health and fitness brands like Adidas®, New Balance®, Fitbit®, Garmin®, Nutribullet®, Therabody®, and more with the Active&Fit Direct Marketplace³
• One-on-one well-being coaching to support health goals in areas such as fitness, nutrition, stress, sleep, and GLP-1 assisted weight loss⁴
• 15,000+ free on-demand workout videos
• Membership options for your spouse or domestic partner⁵

Check with your employer, health plan, or other sponsoring organization to see if you’re eligible for the Active&Fit Direct program. If you're not eligible for the Active&Fit Direct program, check out our public program, the Active&Fit Now^TM program, at ActiveandFitNow.com.

¹Plus an enrollment fee and applicable taxes for standard fitness centers. Costs for premium exercise studios exceed $28/mo. and an enrollment fee will apply for each premium location selected, plus applicable taxes. Fees vary based on premium fitness studios selected.

²Members may purchase multiple standard and premium gym memberships with a $5 discount off the monthly fee for each membership purchased after their first.

³Not all program sponsors offer Marketplace; vendors, products, and discounts are subject to change.

⁴The Active&Fit Direct program is not a medical provider or pharmacist, and its coaches do not offer medical or pharmaceutical advice. They cannot and do not diagnose or treat medical, mental health, or other health conditions. Coaches provide general information for educational purposes only. For any medical or health concerns, consult a qualified healthcare professional.

⁵Add a spouse/domestic partner to a primary membership for additional monthly fees. Spouses/domestic partners must be 18 years or older. Fees may vary based on fitness center selection.

© 2025 American Specialty Health Incorporated (ASH). All rights reserved. The Active&Fit Direct program is provided by American Specialty Health Fitness, Inc., a subsidiary of ASH. Active&Fit Direct, Active&Fit Now, and the Active&Fit Direct logo are trademarks of ASH. Other names or logos may be trademarks of their respective owners. Standard fitness center and premium studio participation varies by location and is subject to change. Other restrictions may apply based on the location of your selected fitness center. Some large chains may not offer access to multiple locations with their brand. Some fitness centers do not participate in the Active&Fit Direct network for all Program Sponsors. On-demand workout videos are subject to change. ASH reserves the right to modify any aspect of the Program (including, without limitation, the Enrollment Fee(s), the Monthly Fee(s), any future Annual Maintenance fees, and/or the Introductory Period) at any time per the terms and conditions. If we modify a fee or make a material change to the Program, we will provide you with no less than 30 days’ notice prior to the effective date of the change. We may discontinue the Program at any time upon advance written notice.

All website operations are conducted and maintained by staff affiliated with ASH. ASH is located at 10221 Wateridge Circle, San Diego, CA, 92121.